Cannes Lions
DESIGN BRIDGE, London / PEPSICO / 2013
Overview
Entries
Credits
Description
Playing on the notion of a tiger's stripes being used for camouflage, we developed an intriguing 'Tiger Nuts' identity using a unique type that cleverly morphs into the face of a tiger.
Execution
As well as communicating flavour, it creates real cut through in a colourful, overcrowded category. A striking design with real personality!
Outcome
Recently released, so unable to obtain results at this stage.
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