Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2011
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Description
Open on a Volkswagen Tiguan parking on a street. A VO explains that now the Tiguan features Park Assist, which detects the parking space and maneuvers the car. During the whole spot, we see a man translating the VO into sign language on a picture-in-picture screen. The VO concludes by saying that this way, drivers can park the car without using their hands. That’s when we realize that the man translating the VO into sign language was actually the driver parking the car during the whole commercial.
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