Cannes Lions
OMD GUATEMALA / EL CERAMICON / 2006
Overview
Entries
Credits
Execution
“EL CERAMICON” motivate the housewife to give a new appearance to the floor for their homes at the best price and great quality reflected on the tile sample they received.
Outcome
By the time the samples were being given away the pilots drew the audiences attention to them and “they even thought they were chocolates” because of it’s shape and size. In a record time of 3 weeks the entire stock of floor tiles was sold with this activity.
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