By use of Kinect-sensors and bit of creative coding, we turned by-passers into skeletons in a series of adapted indoor billboards on Halloween-weekend.

Clear Channel estimated that about 600,000 people passed by our skeleton billboards during the week they were up. They generated a non-countable number of jumps, dance moves, rude gestures and last but not least, many big smiles. Most importantly: TINE's billboard reminded many mall customers in Halloween-mode that milk builds strong bones in a fun and relevant way.