Cannes Lions
HEYE GROUP, Munich / TINNITUS HILFE / 2010
Overview
Entries
Credits
Execution
We wanted to let healthy people experience what it means to suffer from tinnitus. And we didn’t just want to explain it, but to let them learn the hard way.
Outcome
Following the delivery of the tinnitus cards, a significant increase in website clicks could be detected. There was also an increase in enquiries about the cure.
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