Cannes Lions

TIRES

DDB COLOMBIA, Bogota / BRIDGESTONE / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

Most of the people had travelled by car visiting their families to surprise them in the holidays. And the roads gave people some surprises during the holidays too. 
So we created a campaign full of surprises. 


Outcome

In a month where the economy isn´t growing, we increased sales by 15% compared to the same month last year, giving our client Bridgestone the best surprise ever.


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