Promote the Left Bank Pub not just as a great place for drinking, but also as a location

to piss!

After the idea was chosen, we started installing our system near the pub.

We launched the campaign in August, and the very first night we got new customers who came after visiting the installation.

We finished in October when people already knew about the pub.

Lasers, cameras, speakers and lights were installed near the pub. When anyone decided to pee there, lights turned on and speakers invited people to use our toilet, most of them stayed for a drink.

Monthly number of customers increased by 79%.

We raised awareness of street-peeing and made Moscow a bit cleaner.

The campaign became a hot topic of discussion in the (drinking) community.