Cannes Lions

TOKYO COCKTAIL WEEK

DENTSU INC., Tokyo / SUNTORY HOLDINGS LIMITED / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

Events are not limited to domestic now.

And we have a prospect that to recognized this event worldwide, expect to participate for the people from abroad as well.

So, we expressed images of TOKYO seen from foreigners.

Using the fluorescent ink to reminiscent the night of neon, and to be able to visualize even in dim shop. As a result , won the interest and cognitive.

Outcome

Posted information of cocktail Week called "BAR-NAVI" in the company's homepage earns 6 times the number of PV of normal.

The fair implementation meter-65 stores, about 1,000 individual stores new customers visit.

This up to contribute to that to create the experience opportunities that "enjoy a cocktail at the bar" higher was the threshold.

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