Cannes Lions
HAKUHODO, Tokyo / UNIJAPAN / 2014
Overview
Entries
Credits
Description
The festival has had an ecological and static image based on green colored design.
We proposed that this static image should be turned into a festive image for Film Lovers.
Execution
The concept of the new Logo is “Sharing Love for Film across the border”.
Simple design with a mixture of the universal icon Heart Shape and symbolic Film Camera motif encourages people to understand the meaning.
Outcome
The logo totally changed the conventional static image of the festival and recorded twice the visitor numbers of recent years' events.
The new logo became a symbol of the lively film festival for Film Lovers.
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