To create a summer event that whole family can enjoy and also exemplify the concept of Tokyo Midtown. (the concept is 'Japan Value – A town that epitomizes 21st century Japan'.)Creating not just a event but a “New summer tradition of Japan” that only Tokyo Midtown can provide and attract more attention and guest.

Water injected from the launching platform flies up to 60m high as the pre-programmed laser lights up the curtain of water droplets. We announced that sprays of water that contributed in cooling the area was reuse of rainwater collected and stored in the Tokyo Midtown underground water storage, so we could appeal that this event would be ecologically good for the earth.As a solution, we have invented new ecologically friendly “fireworks” that becomes the new summer tradition of 21st century Japan.

As a result, many guests enjoyed the performance as they said it brought back their childhood memories.Over 50,000 people visited, which recorded top for the number of people visited per day in the Tokyo Midtown parkland area. It increased about 10% more sales at their shopping area than they had in 2009.Also, more than 20 movies which audiences recorded had uploaded to the movie sharing website, and viewed many times.Most of the Japanese key TV stations and many magazines released the news of the event.