To demonstrate the benefits, the night of the 15th November we blocked off San Bartolomé Street, in the heart of Madrid, and placed 25,000 toy cars. By dawn, the entire street was completely stuck.In other words, we created the largest worldwide jam: 25,000 cars.And, in less than 15 minutes, we went away.

The action generated over 200 news in the mainstream national media: TV, press and online.More than 1500 warnings in Google, via RSS.500 links at Social Media.