Idea: #TOMMYNOW - fashion at the speed of culture.

#TOMMYNOW pioneered the first fully conversational A.I. Messenger Bot, TMY.GRL - combining entertainment and e-commerce. The idea disrupted the fashion industry by collapsing the purchase funnel from 6 months to 6 seconds. We created a 360º video campaign to drive traffic to TMY.GRL and used a Vogue anthology partnership to drive further engagement over Facebook and Instagram.

Sold out the Tommy x Gigi collection. Dominated buzz over New York Fashion Week. Created 2.2 billion impressions and created fashion at the speed of culture.