GPYES’s “Recalculating Route” brings navigation and the beloved power ballad together. Promoting the Sony In-Dash AV Receiver with TomTom Navigation, the music video powerfully communicates the message: Now you can get your music and your navigation in one place. Oww!

We created an authentic rock jam and music video in which the band sings earnestly about the Los Angeles streets, using only the vocabulary of a TomTom navigation system. The music videos ran online, were teased in banners, and were accompanied by the songs in a radio campaign.