To launch Uber Eats’ global award-winning platform ‘Tonight I’ll Be Eating’ in Japan, we recruited tennis superstar Kei, and a comedian with a well-known cult following, Cookie.

We invite top model Chi-Ling Lin and legendary rockstar Wu Bai to be the faces of the campaign. The film set is an imaginary glam room of Chi-Ling’s, where the two superstars share beauty tips with each other while ordering their favourite dishes.

The social content includes behind-the-scenes footage, hilarious interactions between the two celebrities, and a special food-themed picture drawing game. In this campaign we capitalise on the celebrities’ quirks and public images to feature fun on-camera interactions, impressing Uber Eats’ distinctive brand identity on the audience’s mind.

In a time where online food delivery was a relatively new concept in Japan we saw a +30% Lift in Unaided Awareness despite