We were contracted to redefine the online branding and experience for the Irish franchises of the world’s most popular hair salons, Toni&Guy.The brief to produce a stylish, elegant design to capture a visitor's imagination, create an innovative user experience using cutting edge digital technology. Marketing objectives: to promote and reinforce the branding and public perception of the Toni&Guy brand as the worlds leading hair style salons; a showcase for the company art teams; to increase the company profile with the use of new media; and a comprehensive media centre for external promotion. Our target audience encapsulates current and prospective Toni&Guy clientele, potential and current company staff and those with a keen eye.