Cannes Lions
YOMIKO ADVERTISING, Tokyo / TOAGOSEI / 2021
Overview
Entries
Credits
Execution
We focused on the CM time in order to communicate the product performance to the maximum. Of the 15 seconds of commercial time, only the first 5 seconds were used to promote the product. In the extra time, we showed some images that had nothing to do with the product. By doing this, we emphasized the product’s ability that even a short 15 seconds commercial is too long for Aron Alpha.