Cannes Lions
Y&R SOUTH AFRICA, Cape Town / COLGATE-PALMOLIVE / 2014
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The Colgate Slim Soft toothbrush’s floss-tipped bristles are 17 times thinner than regular bristles. This means its ideal for cleaning the tight spaces between teeth and under gums, removing every last speck of food. To demonstrate this on radio, we did the same to our adverts.
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