Cannes Lions
Y&R NZ, Auckland / HEALTH PROMOTION AGENCY / 2017
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Late at night, a sparkling light-trail enters a sleeping couple’s room. It bursts in a plume of smoke and glitter revealing a large New Zealand tooth fairy. She’s not pleased about the small rotten tooth she’s just found in the child’s room and confronts the bewildered father about it in a non-fairy tone. She then demonstrates, on him, how he should be brushing his child’s teeth. As she leaves her wings hum loudly with the effort of lifting her large body, creating a gusty whirlwind in the previously quiet room.
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