Cannes Lions

TOOTHPASTE

EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2005

Film

Overview

Entries

Credits

Overview

Description

A guy cleans his car with great care making a scraping noise. It seems like the guy is not only removing the dirt but also the paint. He shows no reaction and continues cleaning. When he’s done, the car looks terribly damaged. The guy smiles happily and walks away.

Similar Campaigns

12 items

Shortlisted Cannes Lions
M-Budget Mobile

WIRZ BBDO SWITZERLAND, Zurich

M-Budget Mobile

2018, MIGROS GENOSSENSCHAFTS-BUND

(opens in a new tab)