Cannes Lions
JMC*Y&R, Caracas / COLGATE-PALMOLIVE / 2009
Overview
Entries
Credits
Execution
In Caracas there are a lot of holes in the streets and in many walls in neglected lands.The idea was to take them over and surround them with a tooth's silhouette accompanied by a phrase signed by Colgate.
Outcome
We generated brand recall, impact and word of mouth, producing wide response with low budget.
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