Innovative furniture-designer, Pfister, teamed up with Top-Care, a service providing unbeatable protection against dirt and stains. The TV-spot features a real, untrained, shelter dog that viewers are encouraged to adopt, safe in the knowledge that their sofa would be looked after.

We launched a website called adoptadog.ch, which featured different dogs from various Swiss dog-shelters, along with their pictures and profiles. To boost awareness of the website, we created 5 TV spots featuring real, stray dogs that viewers were encouraged to adopt, safe in the knowledge that their sofa would be looked after. Additional support came from a poster campaign in the style of missing dog flyers posted all across Swiss cities.

The campaign brought Pfister much more than good will. Over 5,000 people visited the website throughout the campaign period, generating 69% of new visits for Pfister. And 4 weeks after the campaign launched, a quarter of the dogs had already been successfully adopted.