Headline:

Computer screens can weaken your eyes.

Now, they restore sight to the blind.

We add some sort of fun in promotion by changing percentage of discount to 51.8647%. We launched the campaign with "Sales 51.8647% signage all Top Charoen branches, then broadcasted TVCs that showed consumers' opinions towards the promotion. .

People enjoyed with the promotion. They visited stores, took photo with promotion figure, posted and commented in social network. Furthermore, people widely used it as a gag in their daily conversation. It droves sales increased to 33.8724% after the campaign launched one month.