Objectives:1) Update design: it didn't reflect the look or tone of the magazine2) Improve ease of use by streamlining journeys & Improving navigation3) Raise awareness of the range of content4) Address the balance between entertainment and information5) Increase cross promotion from site to magazine6) Provide a base for commercial expansion by increasing:7) new users and frequency of use8) page impressions9) number of keyword searchesThe re-launch is an outstanding commercial success - average monthly revenues have increased from £75,000 to £140,000. Unique users have tripled from 350,000 to 1 million+ p.m.