Cannes Lions

TOPEX MASKING TAPE

Y&R COLOMBIA, Bogota / HOMECENTER / 2013

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Overview

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Credits

OVERVIEW

Description

To create prints for a specific objective public: young couples, newlyweds or couples living together; that wish to change the color of their first home's walls.

Execution

By telling a series of stories of failed attacks. To make it more kind and close to the target audience we decided to illustrate each one of those stories with comic details.

Outcome

We achieve an improvement in product sales in stores that distribute Topex in all major cities around the country.

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