- Make people realize that Pato is Argentinean official sport and that had to be changed.

Get as much signatures as we can to make a politician present a project to change the law- We made the first big event in a main down-town street with celebrities, they stopped the traffic and made a soccer match.This was filmed an put on air on national television.We got a lot of sports celebrities to support this movement. Even celebrities that don't play soccer.

We made a huge print and outdoor campaign with this celebrities, where they were signing to support this.

We did guerilla outdoor like the soccer teams do. We created a site where people had to leave it signature and id number to support soccer.We created a Facebook page.

- Big press coverage, Topper was playing a game that never played before. More than 150,000 signatures and a senator that presented the project. It could became a law.- In the year of the world cup. Topper was inside peoples head fighting for a portion against Adidas and Nike, this is brand new.- Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.- The brand is more respected now in soccer and the sales of soccer shoes grew 100%. And there is a project to change a national law because of the marketing action of a brand.