The online restaurant booking service toptable.co.uk was fast becoming a fading star. What started out as a brilliant dot com idea had drifted into becoming a faceless website for people to find a discounted bite to eat at the last minute.

Our task was to give some personality back to the toptable brand, and urge people to rediscover what dining can do for them.

So, our solution was simple.

The dining tables themselves became our personalities.

We used digital outdoor media to bring the tables to life.

And updated their content based on time of day, and day of the week.

They talk to you on your way to work in the morning.

They remind you to book them for Valentine’s Day.

And they let you know that they’re just around the corner from wherever you are, whenever you need them.

NB I have spoken Nikki who has advised me to include a video containing the 5 digital ads edited together as the main case study. I have then uploaded the full version case study in the "short case study" section, I will send the shorter case study film in a following email to Nikki.

Nikki informed that she will watch each film and decide which is best to submit.