The Olympics isn’t just two weeks inside a stadium.

It starts with the Flame, and travels throughout the country.

We wanted to be part of that, taking London 2012 to the UK population.

Teaming up with Google Streetview, we built Torchview: the world’s biggest social panoramic snapshot.

Now the whole of the UK became the Olympic Stadium.

Over 70 days, 1,800 miles and 1 million separate images were combined with social interactivity, so everyone could share their Flame moments.

The world’s most tagged piece of content.

3.6 million images viewed.

69% awareness – No.1 brand at London 2012.