Cannes Lions

TORONTO BLUE JAYS

PUBLICIS TORONTO, Toronto / TORONTO BLUE JAYS BASEBALL CLUB / 2009

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This commercial opens on Scott Rolen of the Toronto Blue Jays as he ordersa meal from a burger drive-thru. What he discovers when he arrives is thatthe man in the booth from whom he orders is his number one fan. The fan now tells Scott how great he is getting increasingly more passionate - andobsessive. Scott, feeling the situation is getting out of hand, peels offin his truck. Our fan, still undeterred, asks Scott to text him so they canhang out.A super comes up: “You belong at the game.”

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