Jewish adult film star Ron Jeremy tries to submit his “films” into the Toronto Jewish Film Festival, only to find out they are rejected. Not because they’re porn, but due to artistic merit. He’s upset about it.

Adult film star Ron Jeremy cast in a commercial for the Toronto Jewish Film Festival? Why yes. As a Jewish filmmaker, we had Ron Jeremy submit his “films” into the TJFF, only to have them rejected due to artistic merit. Having Ron at the centre of the campaign served two purposes: A reminder that just because a film is Jewish, it doesn’t make it in to the festival. It has to be really good. The second purpose was to inject some fun into the festival, as it was largely seen as boring and for old Jewish people. The response to Ron was overwhelming.