Sleep deprivation, electric shocks, waterboarding – these are just some of the methods used to torture people. Those affected battle with the psychological consequences of torture for the rest of their lives. It is mostly state institutions who commit torture. There are countless ways to torture people, from physical to psychological violence. Amnesty International has been fighting for people’s rights for years and stands for a world without torture. They want to gather lots of signatures to rally a strong voice in the battle against international torture methods. For this, we needed a strong and emotional appearance!

A brief passage of text draws attention to the fact that torture is employed in over 140 countries, encouraging readers to act against this outrageous barbarity alongside Amnesty International. The text in the ad calls attention to the Amnesty International Web site (www.stopfolter.de), where people were able to find out more information on the subject and make a donation. Donors then had the option of uploading an image with a blindfold to raise awareness of the campaign, and posting it on Facebook.