The brief:To strengthen the brand's positioning: "The sharpest" and launch the Toshiba 42" LCD screen.The Idea:A brilliant idea by its compelling and simple execution, let surfers experience the quality of the picture they get on a Toshiba screen. Surfers were prompted to move the cursor.

When moved to the left,the entire screen and internet page blurred.When moved to the right, surfers were amazed to see how the internet page cleared up and the picture became sharper. The Toshiba 42"LCD then appeared with the caption: The Sharpest.