Cannes Lions
DENTSU, Tokyo / ADERANS / 2006
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Creative Approach:This is an execution of deforestation, using hair loss as a metaphor.Aderans is a total hair company which has strongholds in Asia, Europe and in the U.S.A.Its scope of service includes hair counseling, providing advice on hair loss prevention and hair growth, as well as partial wig and made-to-order wig production and sales.The company also gives wigs to children who lost their hair due to diseases and accidents.Aderans supports people's lifestyles, health and the whole society for a healthy environment through sports festivals and lectures.
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