Cannes Lions
SAATCHI & SAATCHI PARIS, Paris / TOTAL / 2008
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Description
An African family leaves on a long journey to return to their home village. Before setting off, they stop at a Total service station to fill up, and use all the maintenance services available at the station. They leave the city; the journey begins. Wide shot: we discover that the car is still in the station as they both move on the road together. The family and the station cross numerous landscapes of Africa by day and by night. As they approach the village, the car and the station finally separate. The family finds their relatives and are welcomed by the village people. Selling line: "Total, with you all the way".
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