Cannes Lions
TOUCHLESS FAUCETS
TAIVAS, Helsinki / ORAS / 2009
Overview
Entries
Credits
Overview
Description
How to launch new faucet series including naming it.
Execution
After naming it CUBISTA we made a connection to the product's visual design and benefits and name CUBISTA. The outcome is very product oriented, the product is well presented and treated as a hero.
Outcome
According to results new orders were 25% more than original target.
Similar Campaigns
8 items
