Our challenge was how to communicate the X-TRAIL brand identity in a striking manner and drive new customers to Nissan dealers. It was imperative to balance branding and the promotion.

Our idea is “Tough T-SHIRT made by X-TRAIL”.

It is the world’s toughest promotion item designed by the car.

X-TRAIL drove powerfully through the muddy pool, splashing the T-shirts with muddy water.

Total 100 designs were printed and given to new customers at Nissan dealers as a gift.

The “tough” brand concept of X-TRAIL was reflected on the entire production process of the item.

We pursued the originality no competitors can imitate.

The Tough T-SHIRT stimulated the new customers and successfully drove them to Nissan dealers.

>1,744,000 site accesses

>11,000 visitors to Nissan dealers　*during the 4week campaign

>Sales volume increased to 110%

Finally, the X-TRAIL brand spread across the cities through the T-shirts.