Cannes Lions

TOURISM

BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City / DEPARTMENT OF TOURISM / 2010

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Overview

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OVERVIEW

Description

Design business cards for the Philippine Department of Tourism.

Execution

We thought business cards do more than hold contact details. They could actually help Philippine tourism by doubling as postcards that show off some of the country's top destinationsand encourage recipients to visit the Philippines.

Outcome

Response is mainly anecdotal, but the mini-postcards were warmly received by the government officials.They proved so popular that the design is being rolled out in Philippine Department of Tourism local offices, as well as in Asia, Australia and the USA.

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