Cannes Lions

TOURISM

WEATHERNEWS, Chiba / SHIZUOKA PREFECTURE / 2003

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Description

Panoramic View Weather is a new style of banner advertisement on the web to promote any local area's sightseeing industry. This banner shows that next 24 hours weather forecast for the selected area with magnificent City scape and landmarks visually. The weather data is automatically updated 8 times per a day and a variety of visual expression linked to any types of weather forecast and a timeline, including wind direction by raining angles, 15 layers of amount of rain, changes of sky colour and so on.

Our entry banner is specially created for Shizuoka-Prefecture, which has one of the most famous landmark, Mt. Fuji as a part of city landscape in Japan. Visually viewer can experience Panoramic View, changing of weather and passing time of Shizuoka-City dramatically. Without any words anyone can understand the forecast easily. This visual approach can go beyond any language boundaries and can be used for any countries and cities around a world. To get a better feeling and some more information, please access the URL below: http://www.the-earth.jp/earth/index2.html

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