Cannes Lions
DIGITAL PALETTE, Tokyo / HAWAI'I TOURISM JAPAN / 2004
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Description
Hawaii Tourism Japan, our client, is a Japanese branch of Hawaii Tourism Authority. Its aim is to encourage Japanese tourists to visit all six islands of Hawaii. They give out detailed information about Hawaii to get the Japanese people to learn as many attractive parts of Hawaii as possible. Since our target audience is the Japanese, most of all texts are written in Japanese. The website is designed to illustrate unknown aspects of Hawaii through text information and interactive Flash animations. The objective of the website is to bring more Japanese tourists to Hawaii.