The integrated campaign was executed across TV, Web Film, PR on prime time tv shows, and tactital guerrila. The main challenge was to introduce and "explain" a complete new product, a product with a basic premise that sounds so surreal. The main goal was to transform this unique new Lie Detector toy into a must have gadget for group gatherings and parties. The strategy used for the launch was based on the concept that everyone can have fun with the truth. At the end of the launch campaign, the Cocoro Scanner was a success within the target audience that started using to make every social moment more fun on-line and offline.

As the project was done in collaboration with the Mind Games department of the biggest toy manufacturer in Japan, the production process followed the traditional channels. Research was done with the in house prototype teams and a sample of the urban target audience. The most important innovation was to use existing medical technology that allows for pulse reading and re-invent it to be used in a toy that anyone could use. This toy showed once again that the biggest toy manufacturer in Japan is also the one leading the way in terms of innovation.

The future plans are to keep promoting the Cocoro Scanner in the Japanese market, make it more popular and eventual release new updated models in the years to come. The great public acceptance of the product proves that the market is open for it and for improved versions of the Cocoro Scanner. During the last Christmas season the Cocoro Scanner was sold out in Japan. In the future the toy is supposed to be distributed worldwide by Takara Tomy's global subsidiaries.