In an era when kids lean toward digital devices and follow pre-conceived story lines we wanted to go back to basics and show how just a few colored Lego bricks can help us imagine.

Some of the greatest masterpieces in history were re-interpreted through Lego’s extensive range of colors. Meticulously arranged to create the illusion of the famous works of Van Gogh, Magritte, Da Vinci and Wood. Gaining recognition and huge amounts of attention online and in store, they have been a consistent reminder of that ‘little master’ that is inside all of us.

‘Little MASTERS’ posters in Hamleys’ Mumbai outlets attracted many to the Lego activity zones which became the talk of the town with long queues of shoppers waiting for their chance to buy multiple Lego products per transaction.