Cannes Lions
HAKUHODO I-STUDIO, Tokyo / undefined / 2013
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The bay area in Tokyo, which is a reclaimed land, is popular among young couples with its convenient public transport. However, there are still under construction areas and a lack of the town’s own characteristics, when compared with other historical cities.
However, we found the individual point that “Toyosu was used to be an ocean” and thought that what we could provide a new playground for children with this point.
And the answer is “TOYOSU AQUARIUM”.
The new interaction with smartphone to encourage the parents and children to go to parks. The purpose is increasing the communication between parents and children in their area and evoking old memories of the ocean.
People who used to play with a digital aquarium in their childhood would come back to the place with their memory.
This activity is a new entertainment to deepen the bond between the area and its citizens through the games.