Launching one new car is hard enough but 4 new cars, across 20 countries in the teeth of a gruesome recession is an unenviable brief.Using director Brett Foraker’s masterful skill in manipulating imagery, this commercial features various people approaching four new launch models - each time, whipping-off the entire bodywork of the car like a silk sheet to unveil the next model. Pictures are accompanied by a serene acapella track from the 1970’s band The Free Design called Love You.

Initially produced for the UK only on a shoestring budget, it was subsequently bought and ran in over 20 territories.