Cannes Lions

TOYOTA 4WD RANGE

SAATCHI & SAATCHI AUSTRALIA, Sydney / TOYOTA / 2010

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Country Australians think all city people are ‘soft’, and don’t care much for their ‘soft’ city ways or ‘soft’ cars and possessions. This documented film shows ‘Country Australia Border Security’ defending their country border by preventing any ‘soft’ city stuff from getting into their tough country areas; including small yappy dogs, hairdryers, tofu, ‘soft’ city cars and turned up collars. Their motto is “Nothing Soft Gets In”, and their official 4WDs vehicles are supplied by Toyota.

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The Pitch

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The Pitch

2022, TOYOTA

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