To successfully deliver the authentic European experiences, two interactive media (web and interactive-television) were selected and created as one programme. This programme shows artisans creating the European cultures, their lifestyles and philosophies, allowing interaction between audiences and the cast - such as audience members sending letters to the cast and the cast sending back their works that represents their concept of culture.Cast : Richard Rogers (architect); Miguel Sanchez Romera (chef); Bartabas (artist) etc.

URL : http://avensis.msn.co.jp/

Compared to pre-campaign research data, the interactive program dramatically enhanced consumer interests and purchase intention of the Toyota Avensis. • Interest in the Avensis: 70.4% (25.2%)• Willingness to visit dealership: 41.8%(14.9%) • Purchase consideration: 15.7% (5.5%) • Figures in parentheses denote pre-campaign research data.