100 Cars for Good was based on a simple idea: use Toyota vehicles as an incentive for nonprofits to empower themselves through social media.

500 nonprofits were sent a social media toolkit. Inside they found everything needed to build a social media movement. A step-by-step guide taught them how to spread awareness and gain supporters on Facebook, Youtube, and Twitter.

We challenged these nonprofits to gain as many followers as possible. Each day for 100 days, Facebook users would vote on which of five organizations they felt could do the most good with a new Toyota. Whoever turned out the most supporters by the end of the day took home the Toyota of their choice.

An original musical piece written in partnership with singer Kimya Dawson, The Click Song put into perspective just how many times a day the average person "clicks". Thousands of clicks were being wasted playing games, sending IM's, and checking the Facebook pages of former love interests.

The song asked users to take just a few of these wasted clicks and put them to better use: giving a car to nonprofits in need. All they'd have to do is vote in the 100 Cars for Good program.

Thanks to the song, 100 Cars for Good was an unqualified success. Over 489,000 votes were cast, with The Click Song acting as the primary driver of traffic.

Nonprofits gained an army of new online supporters and a powerful new way to connect with them. Even before voting ended, these nonprofits were using social media to raise funds, recruit volunteers, and spread awareness. Not to mention that 100 of these organizations are now driving around in new Toyota's, performing countless types of good deeds.

The 100 Cars for Good Facebook app generated 289,000 Likes, with over 489,000 votes being cast. The program was shared 21,000 times, generating 20 million earned impressions.