This is a Microsite that was developed to showcase the all new Toyota Camry and Camry SE. The site is divided into two versions, each featuring the attributes of one model or the other. As the user pans back and forth over the sidewalk cafe schemes, rollover links present themselves through humorous captions and further communicate the key features of Toyota's core model. Microsite like Camry icafe attempt to deliver product information in a more emotional, entertaining fashion than the vehicle sections of the more shopping oriented main website Toyota.com.