On Toyota’s mind:Toyota is a different kind company. It is ruled by 14 simple principles, and the company brings these principles into reality through innovation. The site ”On Toyota’s Mind” wants to tell you about the thoughts of the company. Why are the cars are so persistent? Why is it so important to learn new stuff all the time?The main goal is to tell you about what’s behind the product, but to be entertaining as well. This is sometimes accomplished through a short film; other times just through the use of a voice.The target group is anyone who can sympathise with Toyota’s principles.