The creative concept was based on the spot "nightmare", showing a couple in love in the woods, who are suddenly attacked by monsters. Trying to escape in their nearby Corolla, the young man can't get it started. That is when he realises it was just a nightmare – a Corolla never fails to start.The spot was aired in cinemas during Halloween 2004, and in parallel it was streamed online on a microsite. In co-operation with Columbia Tristar and Panasonic, it was part of a web competition, where entrants could win tickets for the movie "The Forgotten" and home cinema sets.

Cinema and flash banners on relevant cinema sites motivated users to visit the microsite, and HTML emails with the streamed video were sent to 170,000 young people.

Click rates: +22% HTML/emails, 3.2%-5.3 % on banners.1,100 participants in the competition.Over 250 requests for brochures.137 registrations for test drives.

Economic success: 19 cars sold.