The Toyota Europe website presented Amaze with a diverse set of objectives and target groups:The site has to be engaging and interesting to a wide target group for each separate product, for example, 20-50 age ranges.Creation of a new online brand for Toyota Europe, across 22 countries.The site can be localised to meet each territories specific needs.The European wide online brand has to enable a consistent experience across all territories. This is achieved through - look and feel, site navigation, reusable assets and content. This follows Toyota Europe's concept of 360-degree marketing alignment that ensures that branding is consistent wherever, and whenever, it is used.A simple, clear and strong brandThe site is easy to use, and is accessible to the online visitorInformation is easily accessible, relevant and usableA content rich site with a high degree of functionalityTechnology had to be specifically underplayed, so that it does not overshadow the productCost efficiencies through Amaze standardising the technology and design of the site across EuropeThe site reinforces integrated marketing campaigns for new products launches - including the Avensis 2003, Yaris 2003. Demonstrating their key benefits, and reinvigorating interest in the above models.