Cannes Lions
AOI PRO., Tokyo / TOYOTA / 2015
Overview
Entries
Credits
Description
A spectacular and entertaining FUN CHAIN driving performance of 13 super charged Toyota sports cars from the "G’s Series” through an incredible 6 story parking garage Rube Goldberg Machine of pure driving FUN!! From Toyota, to all the “DRIVING KIDS” around the world, “Don't Stop Playing!! DRIVING IS FUN!”
Execution
Imaginative and unique obstacles and encounters were created to demonstrate the G-series driving performance and capabilities.
Outcome
Toyota’s “Driving Kids” FUN CHAIN was featured in numerous media and appealed to existing sports car lovers gaining an increased fan base for the G-series. Youtube views reached 1,600,897(2015/3/23)
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