Cannes Lions

TOYOTA FUN CHAIN

AOI PRO., Tokyo / TOYOTA / 2015

Presentation Image
Online Video
Film

Overview

Entries

Credits

Overview

Description

A spectacular and entertaining FUN CHAIN driving performance of 13 super charged Toyota sports cars from the "G’s Series” through an incredible 6 story parking garage Rube Goldberg Machine of pure driving FUN!! From Toyota, to all the “DRIVING KIDS” around the world, “Don't Stop Playing!! DRIVING IS FUN!”

Execution

Imaginative and unique obstacles and encounters were created to demonstrate the G-series driving performance and capabilities.

Outcome

Toyota’s “Driving Kids” FUN CHAIN was featured in numerous media and appealed to existing sports car lovers gaining an increased fan base for the G-series. Youtube views reached 1,600,897(2015/3/23)

Similar Campaigns

12 items

1 Eurobest Award
Happy Birthday from Earth

PRIME WEBER SHANDWICK, Stockholm

Happy Birthday from Earth

2022, HUSQVARNA

(opens in a new tab)